TOPIC: How Data Insights Analytics is Driving Strategic Decisions?

1. Introduction to Data-Driven Decision Making

• From intuition to evidence-based strategies
• Data maturity in business

2. Role of Revenue Growth Management (RGM)

• RGM as a decision-making framework
• Pricing, promotion, portfolio, and channel strategies
• Example: elasticity analysis for price optimization

3. Data-to-Insight Pipeline

• Data collection & preparation
• Analysis & visualization
• Translating insights into action

4. ML/AI in Strategic Decisions

• Predictive demand forecasting
• Price & promotion optimization
• Market segmentation

MINIIMUM CAPACITY: 12 STUDENTS.

SEMINAR IS HELD OFFLINE IN PRAGUE, PERSONAL ATTENDANCE IS NEEDED, ONLINE ATTENDANCE IS NOT POSSIBLE.