TOPIC: The Creator Effect: Why Brands Need Influencers Now More Than Ever

Curious how brands win attention in a noisy digital world?

Join us for an eye-opening session on the power of Influencer Marketing—and why it's become a game-changer for brands looking to stay relevant.

Presented by L'Oréal's Professional Products Division, this seminar dives into the world of PRO creators—hairstylists and hairdressers who are shaking up the digital space. You'll learn how they:

• Spark meaningful conversations online
• Build trust in professional hair products through their content
• Turn authenticity into brand loyalty

We’ll explore the shift from traditional marketing to creator-led influence, spotlight local social media trends, and then… it’s your turn. During a hands-on challenge, you'll pitch your own ideas for how to activate and engage PRO creators in real-world campaigns.

Don't just watch the change—be part of it.

MINIIMUM CAPACITY: 16 STUDENTS.

SEMINAR IS HELD OFFLINE IN PRAGUE, PERSONAL ATTENDANCE IS NEEDED, ONLINE ATTENDANCE IS NOT POSSIBLE.